THE CHANNELS WE PURSUED & FUNDING WE RECEIVED

In the beginning we were quickly lumped into health care because, apparently, dying is a health issue. However, whenever I was pitching at digital health events the only people who wanted to talk to me were insurers, and not just health insurance - but life, long-term-care and funeral insurance.  This led to my participation in the Global Insurance Accelerator where I realized the mega opportunity for Caregiven was as an insurtech or fintech solution.  We did think about employee benefits, but that is a crowded landscape and I knew we wouldn’t be true to our mission that way.  And so, we double-downed in insurance. 

Caregiven raised over $730K: 

• $75K from the Global Insurance Accelerator 
• $400K came from Rogue Venture Partners 
• $30K grant award from the American Heart Association 
• $225K from angel investors